They are special, not just because they started Mimmo Organics but because they are the perfect TG for their products! Parents of 9-month-old Neel, Priyanka and Anup, the couple know and live the concerns of parents in urban India every day of their lives. They realise that one of the big challenges that all parents face is choosing what solid food to put their baby on, post the nursing stage.
Priyanka, a post graduate in Bio Technology from the Macquarie University in Sydney, with extensive experience in the ‘Infant and Pediatric’ product sector, and Anup, an Olympian badminton player were focused on their baby growing up on a healthy lifestyle. Organic food was the natural go-to but then they discovered the paucity of ready organic baby foods.
Soon after, in their travels through the US, Europe and Australia they found there was no problem: they could safely turn to EU and USDA certified products and be assured that they were giving their baby the best, even when on the move.
One thing led to another and they worked through all the lengthy processes and permissions to make Mimmo Organics a reality. Says Priyanka: “The fact is that today even veggies cooked at home may not be absolutely safe for your baby. Organic food is the way to go. And for the very busy urban mother, balancing several roles, ready or easy-to-prepare safe, organic foods for her baby is heaven-sent!”